#BeStrong

Strength in body. Strength in values. Exercise your body as vigorously as you exercise your mind. Stretch your limits. Relish your power. Show up strong.

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What Do Female Athletes Want Today’s Girls To Know?

Meet our new teammates at Voice In Sport - a collection of professional and collegiate athletes changing things up on and off the field! Start following them @voiceinsport for champion-level advice! 

"New BFFs"  for Game Growers

Girls - Nike, the WNBA and the NBA want to hear from YOU about how to get more girls playing sports! Not even kidding - click here 2 learn more about how YOUR IDEAS can be heard! That's called playing pro ball.

 
 

Ok, Ready, Set, Go!

Meet New Être Role Models

 

TED Talk from UVA soccer player

Listen to what UVA soccer star and USA Youth National Team player Rebecca Jarrett wants you to know about hard work, tough feedback & resilience on and off the field! Her new TEDx talk covers all that and more...get ready 2 B inspired!

 
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NASCAR driver Julia Landauer

Since making history as the 1st and youngest champion in the Skip Barber Racing Series at AGE 14 (let that sink in…we’ll wait), Julia has amassed dozens of wins in tons of different racing series! But, here’s the coolest part…while collecting all these NASCAR wins, Julia is also using her racing platform to encourage #girlsinSTEM! Read OUR INTERVIEW with Julia here, follow her on social everywhere @julialandauer…and get as fired up as we are!

 
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MMA fighter Michelle Waterson

Read our interview with Êtregirl role model, UFC athlete & TV / movie favorite Michelle Waterson! To get workout tips and see Michelle in action, check out her videos here.  Awesome advice from an athlete who started at just your age

We’re thrilled 2 introduce you to our new teammates on the Être #BeStrong squad:
The Sparkle Effect!

 

The Sparkle Effect is an awesome nonprofit that helps students nationwide create middle school, high school and college cheer and dance teams that bring together students with and without disabilities. Nothing cooler. To learn more about starting a team at your school - and promoting diversity, kindness and inclusion under Friday night lights - check out their website and video. We’re cheering already.

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Featured
Meet the New Team Encouraging Female Athletes to Raise Their Voices
Meet the New Team Encouraging Female Athletes to Raise Their Voices
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How Serena Williams and Secret are Advancing Gender Equality in Sports
How Serena Williams and Secret are Advancing Gender Equality in Sports

To every girl walking onto the court or warming the bench, sitting in a locker room or imagining herself in a board room, Serena Williams just upped your game. Embarking on a brand new partnership with Secret Deodorant and pledging $1 million to advance gender equality in sports, tennis champion, entrepreneur and all-around idol Serena […]

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Why This Olympic Gold Medalist Wants Girls To Be “All Strength, No Sweat”
Why This Olympic Gold Medalist Wants Girls To Be “All Strength, No Sweat”

Imagine if an Olympic Gold Medalist, a Grammy-nominated singer, an actress, an entrepreneur and a fitness mega-influencer all joined forces to inspire today’s women and girls. Now imagine a slogan so powerful – All Strength, No Sweat – and a video so hypnotic it played on your phone for days. Secret Deodorant imagined exactly that…

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Girls, Don’t Quit...Stay In Your Cleats
Girls, Don’t Quit...Stay In Your Cleats
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Huddle up now &
listen to THIS:

 
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According to The Women's Sport Foundation, by age 14 girls are dropping out of sports at two times the rate of boys.  We SO don't want that 2 be U!  Girls...stay in those cleats! Be encouraged by the quotes & resources below, and just...stay in. #Stay2Play

So proud to point you towards some of our fav BFFS…

 

Inspiring girls to be joyful, healthy & confident through a creative curriculum that incorporates running, Girls On The Run and their awesome middle school program Heart & Sole encourage physical wellness, team building and standing up 4 yourself! Check out their Girls On The Run 5K event and follow them everywhere…we’re thrilled to run alongside them!

Founded by former collegiate athlete Jazmine Highsmith to "empower and celebrate the female athlete while inspiring and encouraging younger females to participate in athletics." EXACTLY what we love! Learn more about FAR here or email for more info!

About to break into your happy dance yet?

Want 2 know what music your favorite athletes listen to before tough workouts? Check out espnW's heart-pounding, weight-lifting, foot-tapping Music & Motivation playlists here, and get moving! 

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For all our #StrongGirls:

 Don't miss these incredible photographs of girls in sports, girls being silly...really girls being themselves! The book is awesome & we can't get enough of the pics or the message! For real - #strongisthenewpretty!

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So…if you see sports in your future too,

what should you be​ doing about it now? Check out some of the websites below for inspiration & cool new ideas!

#SayHello

Follow us @EtreGirls

 
With only SIX DAYS to go until the theatrical release of @disneylittlemermaid, the soundtrack for the live action movie dropped on streaming platforms YESTERDAY - and it’s epic! Follow @hallebailey to see video of her in recording mode &
It’s true! For the first time a majority of Ivy League schools will soon be led by women! 🎓 As of July 1st, Claudine Gay will assume the role of president at Harvard University, Nemat Shafik will take the reins at Columbia University, and EPI
Epic mentor, @todayshow host and podcast phenom @hodakotb won big at @thewebbyawards this week, and her acceptance speech was one of our absolute favs!! 🤩 At “the internet’s biggest party in NYC,” winners were asked to immortalize